Brizy vs Duda: two white-label platforms for agencies

The same promise, different curves

Both products answer the agency objection to Webflow and Wix Studio: per-site subscriptions and someone else's brand in front of your client.

Where they differ is what happens as the portfolio grows, and what your own software can do with the platform.

Where Brizy wins

Ten sites at the entry tier against Duda's four, which is the single biggest difference in the first year for a growing agency.

White-label as the headline product rather than a top tier — the positioning is built around it.

An enterprise path including on-premise, which is unusual in this category and the only answer either vendor offers to a data-residency question.

Where Duda wins

A provisioning API. If your own product creates sites for customers, this is the feature that matters and Brizy's equivalent is an enterprise conversation.

Published pricing at every tier, so you can model the whole ladder rather than the top of it.

A more mature platform around the editor: roles, client editing with guardrails, and a marketplace.

Performance reputation on published sites, which matters when your agency is judged on Core Web Vitals.

The comparison to actually run

Take your site count in eighteen months and compute both totals: plan fee plus additional-site pricing, on the billing cycle you would use.

Then ask whether anything you build needs to create sites without a human. If yes, Duda's API changes the shape of the product you can offer, and it is worth more than the per-site difference.

If not, the arithmetic decides, and the arithmetic favours Brizy for volume.

What neither solves

Neither is an editor you embed in your own application. Your customers use a branded platform, which is fine for an agency and structurally wrong for a SaaS whose users expect to stay inside the product.

For that, the embeddable libraries are the category, and the white-label use case sets out when buying a platform beats building on an engine.

Migration between them

There is no export path from one into the other that preserves editability. Migrating a portfolio means rebuilding sites, which is why the choice is worth modelling before the tenth client rather than the fiftieth.

If you are already on one and considering the other, price the rebuild honestly: by template count rather than site count, since sites built from four templates migrate far more cheaply than forty bespoke ones.

Decision checklist

1. How many client sites in eighteen months?
2. Does our own software need to create sites?
3. Will any client ask where the data is hosted?
4. What exactly is rebranded — editor, dashboard, emails, published output?
5. What happens to client sites if we stop paying?

The number that matters

Six sites. That is the difference between the two entry tiers, and at typical additional-site pricing it is roughly $100 a month — enough to reverse the headline price difference before you reach a dozen clients.